I have a rare luxury of lots of ‘free’ time this very long weekend and I’m planning to use some of that time to play with some new ideas which have been brewing in my brain.

However, I was reading Seth Godin’s blog this week about ‘Getting Serious about Experimentation‘ and relating this not only to my marketing, but also my creativity.

In marketing we are used to the ideas of testing in a robust manner; you change maybe one thing and see if the results are different. Or for more extreme experimenting you know what you are testing and what you hope to achieve. You can write it down and measure the results.

Maybe in my creativity I need to replicate some of these techniques. If I just run off and play randomly how do I know where I’ve come from or if the results are where I want to be headed?

Without a clear idea of what you are experimenting to achieve how do you know you’ve got good results?

So my plan is to write down some of the things I want to try out, where do I want them to take me, And what do I want to see at the end.

Happy Jubilee weekend!